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Korean Conglomerates Reverse to "Aggressive" Marketing amid Signs of Economic Rebound

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저작물명
Korean Conglomerates Reverse to "Aggressive" Marketing amid Signs of Economic Rebound
저작(권)자
저작자 미상 (저작물 2267374 건)
출처
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KOGL 출처표시, 상업적, 비상업적 이용가능, 변형 등 2차적 저작물 작성 가능(새창열림)
공표년도
창작년도
2009-10-05
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영상
요약정보
Korea's four largest corporations Samsung‚ Hyundai-Kia Automotive Group‚ SK and LG are switching to an "aggressive marketing" strategy with a global economic recovery in mind.
To gain an upper hand once the world economy rebounds the four Korean conglomerates are setting up new business plans for next year and company shake-ups.
Samsung plans to restructure management by the end this year instead of next year in January.
The company says it will accelerate the reorganization process among its affiliates as well as the introduction of new projects such as solar batteries.
Samsung insiders are said to be suggesting a stronger ownership system regarding which management is said to have reached a consensus for support.
Hyundai-Kia Automotive Group is busy building new factories within the country.
Sales from January to September of this year are said to have surpassed those made during the same period a year ago and if the company maintains its current momentum sales are expected to rise by 10 percent in 2009 year-on-year.
Now is said to be a watershed moment for Hyundai-Kia as the company strives to inch up a notch in global ranking to become the world's fifth largest automaker by expanding its global production capacity.
LG for its part has decided to jump into the printer industry in a partnership with American manufacturer Lexmark.
Such decisions would not have been made if the company were not confident that the world economy will continue to pick up steam.
And SK which is thought to hold at least eight trillion won or roughly seven billion US dollars in cash by the end of this year plans to jump into the financial industry.
Jang Sou-ie‚ Arirang News.
Reporter : sjang@arirang.co.kr
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