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Seoul Motor Show Aims to Become the World's Premier

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공표년도

창작년도

2011-04-05

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The 2011 Seoul Motor Show kicked off last Friday with an aim at becoming one of the world's premier car events.
The bi-annual event‚ which was bigger than ever this time around featured the latest vehicles out now and some that we can expect to see in the future.
And our Yang Ji-woo went there to report on the current trends in the auto industry.
Hi Ji-woo‚ so what was the atmosphere like at the event[Reporter : Ji-woo
] Hi‚ guys for me the venue itself was absolutely fantastic!
It had awesome looking cars and let's not forget the racing girls‚ definitely a must go for a car enthusiast like me‚ but there is still plenty of room for improvements as well as lingering problems that need to be addressed for it to gain more global recognition.
Let's take a look.
Auto shows always have been about performance and luxury‚ but this edition of the Seoul Motor Show is all about whether the whir of the engine can outperform the roar of conservative internal combustion engines.
[Interview : Huh Wan‚ Executive Managing Director
KAMA] " The Seoul Motor Show is currently evolving into one of the world's most impressive and dynamic events. There are 59 new vehicles‚ 25 concept cars and 44 eco-friendly automobiles. There is so much to see at this show."
Under the theme of "Evolution‚ Green Revolution on Wheels‚" Korea's biggest motor show kicked off its bi-annual event at the Korea International Exhibition Center‚ or KINTEX‚ on the outskirts of Seoul last Friday.
According to organizers‚ the event from April 1st to the 10th is expected to attract nearly 1-million visitors‚ including roughly 12-thousand foreign buyers and estimated business opportunities worth 1.3 billion US dollars.
And unlike the previous show in 2009‚ when only domestic carmakers took part due to the global recession‚ this year's event brings together 35 automakers including 23 foreign car companies.
[Interview : Hans Angel‚ College student] "I am still a student‚ but I need to find my dream car anyway‚_x001b_ so II decided why not‚ it sounded like a good idea .
Domestic carmakers including the Hyundai-Kia Automotive Group‚ GM Korea and Renault Samsung‚ had five world premieres for their vehicles‚ while another 22 made their Asian debut.
[Interview : Lee Sung-mook‚ College student] "I have been to the motor show at the COEX in the past‚ but this event is quite a bit bigger than the one I went to. So‚ I am very satisfied since it is much more than I expected."
Despite Korea's near monopolistic automobile market‚ both domestic unit operators and foreign automakers are aiming high to increase their market share with innovative concepts and performance-oriented cars.
[Interview : Kim Tae-wan‚ Vice President
GM Korea] "The Miray was designed by our young designers in our advanced design studio in Seoul. We were trying to create a vision for the future with our passion; we designed the vehicle that we would like to drive."
And in line with the growing popularity in motor sport events‚ Japan's Subaru unveiled its new rally car.
[Interview : Choi Seung-dal‚ CEO
Subaru Korea ] "The STI is an iconic and symbolic vehicle for us. Recently‚ there has been a lot of interest as well as demand for this type of high-performance vehicle among young people in Korea. That is why we debuted the vehicle here for the first time.
Tons of entertaining performances and events wowed onlookers‚ while some were even lucky enough to win a car to take home with them as the auto show gave away 12 vehicles.
Meanwhile‚ event organizers invited car company CEOs from around the globe for the first time since the car show began in 1995‚ giving the public an opportunity to learn their corporate philosophy and also their thoughts on how the global auto industry might change in the year

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