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K-pop meets virtual reality Updated: 2016-08-23 17:09:36 KST

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2016-08-23

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Lights‚ camera‚ action The amount of time it took to say that is how long it could take you to enjoy a K-pop concert in the future without the hassle of finding the time‚ money and effort to actually go to one. That's thanks to new services like KT Music's Genie VR‚ which provides 360-degree videos of live performances‚ showcases and music videos of local artists. During a K-pop performance like this showcase of Korean band the Nine Muses‚ five to six cameras simultaneously film the stage from all angles and then the footage is stitched together in real time for users with VR headsets through an ultra-high-speed internet connection. "We've always been interested in trying to find new content to integrate with IT. We believe VR could help the company create a new market in the content industry‚ building on our success and experience with Internet Protocol Television." KT‚ the country's leading telecommunications operator‚ has more than 6.8-million subscribers to its IPTV service‚ a method of distributing its TV content via the internet that is designed to give users a more customized and interactive experience. Similarly‚ the company thought it could increase the number of subscribers to its Genie VR service by adding pop culture content and get ahead of the VR and Augmented Reality market‚ which is projected to grow from the current 2.2-billion U.S. dollars to 95-billion dollars by 2025‚ according to data from Goldman Sachs. (standup) "KT Music's Genie VR service currently has around 50-thousand users‚ nowhere near enough to signify that people might prefer virtual concerts over live ones. But that could change with further advancements in VR technology." A local music label and production company says the way we tune in to music could forever change in the coming years‚ when people will be able to use VR devices to not only enjoy live performances in their living rooms but also to learn how to dance and play their favorite songs with holograms of K-pop stars. The label says the current VR phase is a stepping stone toward achieving the ultimate goal of creating interactive content in the AR phase‚ in which three-dimensional virtual elements can be superimposed on images of reality. "Most fans are captivated by the VR content of live performances by being able to be in the shoes of their favorite artists when they're performing. Some critics of VR content say‚ however‚ that it's harder to concentrate on the music itself. For us‚ I think the current initial VR phase is a great trial-and-error period to get rid of some of those barriers and ultimately promote VR content to the masses." The CEO says the company plans to produce VR content in order to make fans of its artists more familiar with the technology to prepare for a future in which every household is equipped with VR devices‚ which will become as much of a fixture in living rooms as TV sets are today. Kim Ji-yeon‚ Arirang News. Reporter : jiyeonkim@arirang.co.kr

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