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2011-12-31

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In 2011‚ Korea was filled with performances‚ and original Korean performances received accolades abroad.
In August‚ the Edinburgh International Festival in Scotland invited more Korean performances than ever before. They included those by the theatre troupe Mokhwa[목화] and the Seoul Philharmonic Orchestra led by conductor Chung Myun-whun [정명훈].
The popular movie "Black Swan" and a comedy corner centered on the ballerino costume has helped introduce ballet to audiences of all ages.
[Interview : Go Jeong-min‚ Professor of Culture and Arts MBA
Hongik University] "2011 was overall a year of ballet. In the case of musicals‚ licensed pieces maintained their dominant place in the market‚ but some original pieces also were very successful."
Another development in 2011 was that original Korean musicals began to establish their own fan bases.
[Interview : Park Byeong-seong‚ Editor
"The Musical"] "In terms of sales‚ licensed pieces still led the market‚ but in smaller theaters‚ we are slowly seeing the emergence of original musicals that can compete with licensed musicals."
The late Lee Yeong-hun[이영훈] was a composer whose songs touched the hearts of many Koreans. His best songs were compiled into the musical "Gwanghwamun Sonata‚" and the musical became an instant success‚ proving that original Korean musicals can succeed in the market.
[Interview : Kim Seul-gi‚ Audience member] "It was very exciting. The actors did hand gestures like these."
[Interview : Yu Su-jin‚ Audience member] "I got up and jumped like this."
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So-called "jukebox musicals‚" which compile popular music to fit a storyline‚ continued to emerge in Korea.
Open-run performances continued their success this year. 2011 was a year that gave a boost to original musicals.
[Interview : Park Byeong-seong‚ Editor
"The Musical"] "Musicals like "Sherlock Holmes" and "Moby Dick" were able to make profits from their first performances‚ albeit in smaller theaters. It's not easy to see profits from a first run‚ but these two were selling out near the end of their respective runs."
Another interesting pattern in 2011 was that TV dramas were adapted into musicals.
[Interview : Lee Seul-gi‚ Audience member] "I'm curious to see how the piece changed. I think it'll be fun."
[Interview : Lee Ji-seon‚ Audience member] "I didn't watch the TV drama "Winter Sonata" regularly‚ but the musical was so much fun. My children had a great time as well."
These performances bring back the emotion of the original TV production. Audience members were eager to come and watch new renditions of their favorite dramas.
[Interview : Oh Young-jin‚ Producer
Musical "Winter Sonata"] "We thought that 'Winter Sonata' would be more accessible to various audiences because musicals are one of the best-known forms of performing arts. We also felt that the acting would be upgraded by the addition of music."
In 2011‚ idol stars made a big dent in the musical industry! More idols starred in musicals than ever‚ and helped to boost ticket sales among their fans.
[Interview : Kim Mun-hui‚ Seoul resident] "I think it'd be worth watching if the actors are talented."
[Interview : Kim Ji-hye‚ Seoul resident] "I really want to see the musical 'Fame‚' starring Tiffany from Girls' Generation."
This trend led to more Korean musicals being exported abroad. Musicals starring Hallyu idol stars immediately became Hallyu content in their own right.
[Interview : Park Byeong-seong‚ Editor
"The Musical"] "As the idol singer market grew‚ singing in musicals became a kind of competition among pop idol stars. This year‚ we saw the catch phrase "Musical Hallyu‚“ which refers to the phenomenon where K-pop stars sing in musicals and make that musical a success‚ even abroad."
But the star power of K-pop ido

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