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Smart Carts Help Shoppers Save Time and Money

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저작자 미상 (저작물 2267374 건)

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공표년도

창작년도

2011-10-05

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영상
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요약정보

High-technology has raised shopping to a whole new level.
A domestic grocery chain and telecommunication service provider have jointly introduced a shopping cart that features a seven-inch tablet PC.
By using a smartphone‚ customers can see their shopping lists displayed on the cart's screen. Moreover‚ these so-called "smart carts" can help shoppers locate any item in the supermarket.
[Interview : Shopper] "I sometimes get confused about where I can find the product that I want. It would be convenient to use these smart carts with a navigation system."
The state-of-the-art technology also informs shoppers about various discounts that are being offered.
All they have to do is load the cart with a product‚ and voila‚ popping on the screen is how much the discount for such product is.
Customers don't even need to carry cash or credit cards‚ since they can purchase everything with a smartphone.
That's not all.
Retailers have created a customized marketing system to have people come back for their regular grocery shopping.
For instance‚ a smart cart keeps record of what a shopper has bought‚ as well as his or her buying patterns‚ and forwards information about discount offers when it predicts that it's time for the next shopping session.
Industry experts say that the smart carts‚ currently in a test run‚ will be commercialized early next year.
Choi You-sun‚ Arirang News.
Reporter : yschoi@arirang.co.kr

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