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Exports of Korean Rice Wine Makgeolli Expands

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공표년도

창작년도

2009-07-28

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Drinkers around the world are craving for "makgeolli‚" a traditional rice wine.
Recent economic reports show that Korea exported over 2‚600 tons of makgeolli worldwide in the first half of this year‚ with the total value surpassing 2.1 million US dollars.
Compared to a year ago the amount of outbound shipments expanded by 16 percent‚ while the value rose by 13 percent.
In the past decade‚ the value of makgeolli sold overseas increased sevenfold‚ as sales of more than 600-thousand dollars recorded in 1998 jumped to 4.4 million last year.
Experts say that raised global awareness of the fermented drink's health benefits and the so-called "Korean Wave" of cultural products have heightened consumer demand in countries like Japan and the United States.
The domestic industry has also developed ways to preserve the taste of the alcoholic beverage through time and change of climate and this has bolstered sales in exports.
The recent popularity of makgeolli among the Japanese were reflected in the whopping 89 percent of the total volume of makgeolli exports that were delivered to Japan between January and June of this year‚ or more than 2-thousand tons.
Americans came in second for overseas makgeolli drinkers‚ followed by the Chinese and Australians.
Meanwhile‚ Korea's other staple drink‚ soju‚ saw a year-on-year decline of seven percent in export sales by both value and volume during the same period.
After reaching the height of export sales worth 130-thousand dollars in 2004‚ overseas sales dropped to 124-thousand last year.
Japan topped the list again with 81 percent of Korea's total amount of soju exports and the distilled beverage has recently expanded to countries like Nigeria and Spain.
Choi You-sun‚ Arirang News.
Reporter : yschoi@arirang.co.kr

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