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A wind of change in business: social entrepreneurship

저작(권)자

저작자 미상 (저작물 2267374 건)

출처

이용조건

공표년도

창작년도

2009-02-09

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영상
UCI 로고

UCI 코드 도움말

요약정보

The passion of Korea's youth to find their dream jobs is burning hot.
We visit a university lecture hall.
These students assemble here to enhance their "specifications" as it is popularly referred to lately.
They practice English and analyze corporations.
[Interview : Kim Seong-hyeon‚ Senior] "Our members are in the heat of job searching.
How to find the right job‚ where to get information‚what to prepare‚ which firms are good[Interview : Jeong Ji-yun‚ Senior] "I'm looking for a job related to the international thing is because there are so many things I can learn in terms of from the range of their culture to just their point of view."
Social entrepreneurship has emerged as an alternative to challenging the ever-shrinking job market.
Social enterprise refers to businesses that support social values such as nvironmental conservation or relief for the underprivileged while pursuing profits.
Jamie Oliver's restaurant "Fifteen‚" "The Big Issue‚" a street newspaper‚ and the Beautiful Store" in Korea are good examples.
The number of social ventures has doubled since the Korean government started supporting such activity in 2007.
[Interview : Lee Kang-yeon‚ Deputy Director
Social Enterprise Division‚ Ministry of Labor] "In the beginning established organizations came to receive certification.
Now social entrepreneurship is receiving a lot of attention from young people.
We're seeing a surge of inquires about receiving certification about new ventures."
We visit orientation training at one of the most successful social enterprises.
Finding employment at‚ or starting a social enterprise is a big trend around the globe.
In Korea‚ Noridan is at the center of this trend.
[Interview : Kim Dong-hyeon‚ New Recruit
Noridan] "I applied in hopes of being able to continue doing something enjoyable‚even when I'm older."
[Interview : Kim Eun-mi‚ New Recruit
Noridan
] "As a member of Noridan‚ I wish to help make a better‚ more fun world through cultural activities."
About 60% of Noridan's business is to provide low cost entertainment to the poor.
Their activities cross national boundaries.
They have been invited to perform 10 times abroad and the count is rising.
[Interview :
Lee Hyeon‚ Team Leader
Culture & Arts Education Team‚ Noridan] "Work should ultimately benefit society instead of merely fulfilling personal desires.
Moreover it should create profit rather than be a one way sacrifice.
When the distinction between working for yourself and for others blurs‚ that's what you call real work."
Create social value while pursuing both profit and personal pleasure.
Social enterprise startups combining creative ideas and young talent are known as social ventures.
Jade was the business plan that took second place in a competition of social venture ideas.
[Interview : Hong Seon-yeong‚ CEO
Jade
] "Jade's mission is to raise awareness on environmental issues and to encourage
participation to save the environment.
Applying cute animals in our designs is an example of how our product designs are tailored to this effect."
They visit Chungmu-ro on business.
Jade currently employs four people‚ all friends from school.
Their main business is to produce and sell visual art that conveys their message.
[Interview : Hong Seon-yeong‚ CEO
Jade
] "Basically our products have to be eco-friendly.
We choose the most eco-friendly materials available and try not to disrupt animal life or nature."
This February 2nd‚ an event was held in honor of World Wetlands Day.
Public interest was arrested by the environmentally minded products on display.
Jade brought images of endangered animals in an effort to raise awareness on environmental issues.
The response was hot.
[Interview : ] "What an idea!"
[Interview : ] "This was made for World Wetlands Day‚ right[Interview

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https://www.kf.or.kr

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