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Female CEOs Attain Success in Agriculture

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2008-11-12

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Choi Yoonhwa who returned to her agricultural pursuits back in 1997 refers to herself as the "Mommy Duck."
Her duck breeding and hatchery business narrowly escaped a number of critical moments namely the outbreak of avian influenza but now brings in 1.5 billion won or roughly 1.1 million US dollars a year.
The secret behind her success is garlic with which Choi fed the ducks as an antibiotic to prevent them from being contaminated.
And with the news of her eco-friendly ducks spreading she has now successfully established a chain of eight restaurants across the country.
[Interview : Choi Yoonhwa‚ CEO Gaeyool Duck Farm] "My goal is to turn the industry into tourism‚ or more accurately a farm stay program‚ by putting everything in one place. A place where you are given the chance to see the production‚ manufacturing and distribution."
Over at an apple farm in Goesan County‚ North Chungcheong Province Park Jongim who used to live in Seoul's affluent Gangnam district 10 years ago is diligently working towards a farm that provides a countryside experience for its visitors.
With her faith in the power of nature she has stressed the eco-friendly cultivation method and succeeded in producing delicious tasting apples.
And through word of mouth phone and Internet orders have been through the roof.
There is also Kim Sunja who has transformed her former ginseng farm into a successful red ginseng business raking in 40 billion won or around 30 million dollars a year in profits by implementing eco-friendly farming techniques.
The women say they are not at all surprised at how well things have turned out as farming is a lot like raising children.
With passion and innovative ideas towards their work which they love so dearly they will no doubt continue to be huge success stories.
Yoo Jihae‚ Arirang News.
Reporter : julz1201@arirangtv.com

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