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LG Mobile Business Posts Brisk Sales in 2008

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2009-01-29

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LG Electronics achieved the rare triple-crown last year as it posted remarkable figures in sales‚ sales volume and operating profit for its mobile phone business.
According to Strategy Analytics‚ a global tech research and consulting firm LG sold 180 million units of mobile phones in 2008‚ up more than 25 percent from a year earlier. This is the first time for the company to see its global sales volume surpass the 100-million mark‚ thanks largely to rising sales in North America and Europe. Meanwhile‚ the world's number one mobile supplier‚ Nokia‚ sold over 468 million handsets‚ followed by Samsung Electronics with a sales volume of 197 million. Sony Ericsson sold less than 100 million‚ while Motorola managed to sell just around 97 million.
LG and Samsung were the only two companies that managed to sustain double-digit growth in spite of sluggish consumption globally. The rest of the contenders either saw their sales contract or rise in the single digits. With LG posting a good year‚ the country's number two tech giant became the world's number three mobile phone seller‚ moving up from fifth place and leapfrogging Sony and Motorola. To this end‚ LG's mobile division saw its sales reach more than 10 billion US dollars. The company raked in 1.5 billion dollars in operating profit‚ up 62 percent from 2007. The company says it plans to concentrate its marketing efforts on emerging economies such as India‚ Russia and the Middle East.
Meanwhile‚ LG's home rival‚ Samsung‚ announced that it sold more than 10 million "J700" mobile phones this month and did so within 11 months of introducing the trendy handset.
The J700 is the fifth mobile phone to join the company's list of 10 million sellers that includes the "SGH-T100" and the "E250."
Park Hyongki‚ Arirang News.
Reporter : solos6@arirang.co.kr

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