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Korean Companies Show Off Makgeolli & Agricultural Produce in Foodex Japan

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공표년도

창작년도

2011-03-04

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One of the world's three largest food exhibitions‚ Foodex Japan‚ kicked off in Tokyo on Tuesday.
Some 2‚500 companies from 64 countries are participating in the event and showing off their country's unique dishes.
Korea is focusing on promoting its traditional rice wine‚ makgeolli‚ which has become increasingly popular among Japanese people over the past two to three years as well as its fresh agricultural produce.
[Interview : Chibiusa Maruyama‚ Visitor] "I have tried makgeolli before‚ but this is my first time trying a cocktail made out of makgeolli and it actually tastes really good."
[Interview : Kaori Suzuki‚ Visitor] "I think females will like this since it tastes like some kind of juice."
The makgeolli market in Japan is growing as Korean conglomerates‚ such as Jinro‚ are jumping in.
Some companies are even customizing the taste of the traditional rice wine so that more people in Japan will be able to enjoy it.
[Interview : Han Gil-su‚ CEO
Hansang Makgeolli] "After Japanese customers try our makgeolli once‚ they say they want to drink it again and again."
And it is not only makgeolli that the Japanese market is showing an interest in.
Korean-produced paprikas and pine mushrooms are also gaining attention from Japanese distributors as the products have passed a quality control process with warranties on their packages.
[Interview : Kim Jin-young‚ Head of Tokyo office
Korea Agro-fisheries Trade Corp.] "We are carrying out various efforts to promote the export of Korean agricultural products by combining the recent Korean wave and the high quality of our fresh produce."
It seems that the popularity of Korean food products will continue for quite some while as the estimated amount of new exports that will be created through this exhibition is expected to reach 140 million US dollars.
Eoh Jin-joo‚ Arirang News.
Reporter : jjeoh@arirang.co.kr

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