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Marketing to Singles on the Rise

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저작자 미상 (저작물 2267374 건)

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공표년도

창작년도

2008-03-18

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The number of singles in Korea has been rising steadily amid changing lifestyles and social attitudes during the last decade.
The Korea National Statistical Office says there are at least six million Koreans living alone.
And singles between the ages of 26 and 35 comprise about one-sixth of that group or 1-million people as of this year.
With this emergence of the single-person demographic as a key consumer a wide range of businesses are coming up with innovative ways to meet the needs of this powerful group.
"Selfia" a 24-hour self-service laundry chain can be found nationwide.
Washing and drying can be done with ease thanks to simple instructions and creative facilities provided such as game slots and a massage chair to keep customers busy during the hourlong washing and drying session.
KOREAN
[Interview : Kim Namhoon‚ Deputy Manager
Selfia laundry chain] "Our main customers are singles as there are more people living alone in office-hotels and studios these days. They can use the facilities anytime they want24/7and it's cost-effective."
Other singles-related businesses like beauty clinics and fitness clubsare also on the rise closely following the single person's tendency to invest time and money on him or herself.
Pet-related pursuits‚ such as canned delicacies‚ expert vets and beauty parlors for canine care are enjoying a reasonable amount of success in the market as well raking in as much as 1 trillion won or roughly one billion US dollars in recent years.
Dining spots like the Gogichon Plus Bar in western Seoul provide unique marketing strategies to accommodate the single diner such as smart bar seating and special set menus geared toward singles.
KOREAN
[Interview : Kim Baesung‚ Manager
Gogichon Plus Bar] "Unlike other restaurants we have bar seating provided for lone diners so that they can better enjoy the meal. Many people usually feel uneasy about other people watching‚ but singles are most welcome in our restaurantwe can chat‚ have a drink or two and feel at home while dining."
[Reporter : Yoo Jihae
julz1201@arirang.co.kr] "With an ongoing trend for delaying marriage‚ greater acceptance of single parenthood‚ and a higher incidence of separation and divorce a steady rise in the business sector aiming to serve the needs of singles is likely to continue in the years to come.
Yoo Jihae‚ Arirang News."
Reporter : julz1201@arirangtv.com

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