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Around the World 10/26 - Day Ed

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2010-10-26

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This campaign season in the United States‚ negative campaign advertising has hit a new low.
Nasty isn't strong enough a word to describe how this year's nominees are spending a ridiculous amount of money to come up with ads that bring down their rival's image.
With the congressional midterm elections just a week away‚ campaign advertisements continue to hit the airwaves across the nation.
Come election day‚ November 2nd‚ politicians and outside interest groups will have spent an amount exceeding the combined gross national product of several small Pacific island nations.
Most of the derogatory campaigns are direct and simple.
Republican nominee for the US Senate‚ Christine O'Donnell's campaign claims that she is not a witch‚ while portraying her opponent as a horror movie character named "The Tax Man."
Ben Quayle‚ the son of former US Vice President Dan Quayle produced an ad that dubs Barack Obama as the worst president in history who continues to weaken the country.
The low blows don't end there.
Democrat Allan Grayson even went as far as describing his opponent as a Taliban member who forces raped women to bear the child.
According to Professor Tobe Berkovitz‚ an expert in campaign commercials‚ in order to break through the media clutter and compete with opponents' negative campaigns‚ it is impossible to survive without coming up with ads that can counter an opponent's efforts to tarnish your image.
One of the biggest targets for the Paparazzi has been the celebrity couple of Russell Brand and Katy Perry.
The couple held their wedding in the luxury resort of Ranthambore located in Rajasthan‚ India.
The event was shrouded in secrecy and all that's known to those other than the invited guests is that it was an elaborate Hindu wedding ceremony.
Security was high as the British comedian wedded the US pop singer.
The couple wore scarves over their heads to prevent the media from taking pictures and private security guards never left their side.
Screens were used to block outsiders from attempting to take a peek‚ and invited guests were not allowed to bring cell phones into the wedding.
Thousands of New Zealanders dressed as Hobbits and other characters from the Lord of the Rings movie took to the streets to protest against filming the latest installment of the series in a different country.
The protesters wanted to reassure nervous Hollywood executives‚ who were rattled by a union boycott resulting from poor working conditions.
Peter Jackson chose to film the trilogy in his home country and it proved to be a whopping success‚ grossing nearly 3 billion US dollars and winning 11 Academy awards.
He was planning to film a prequel to the Lord of the Rings titled "The Hobbit" which features Bilbo Baggins going on a quest to find treasures guarded by a dragon in the fantasy universe called Middle-earth.
If Time Warner division were to move out of New Zealand‚ that could cost the country up to 1.5 billion dollars in losses.
Daniel Choy‚ Arirang News.
Reporter : danc@arirangtv.com

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