저작물명

Korean snack food exports top US$1.4 bil. in 2014 Updated: 2015-12-18 18:21:40 KST

저작(권)자

저작자 미상 (저작물 2267374 건)

출처

이용조건

공표년도

창작년도

2015-12-18

분류(장르)

영상
UCI 로고

UCI 코드 도움말

요약정보

K-pop music and cosmetics are some of the Korean products you may already be familiar with. But have you tried Korean snacks? (Stand-up; ed: jenny) "Consumers around the world gobbled up nearly 170-million U.S. dollars worth of these potato chips. That's a record-high for a Korean snack food." The manufacturer‚ Orion Confectionary‚ is the leading exporter in the industry‚ with overseas sales of almost a billion dollars during the first three quarters of this year most of it sold in the biggest market‚ China. ( ‚ Korean) "Orion has made achievements in foreign markets like China‚ Vietnam and Russia through localization marketing strategies. For instance‚ our snack products like Oh Gamja and Goraebap were launched in flavors that don't exist in Korea like tomato‚ steak‚ and seafood in order to cater to the consumer tastes there." Even the runner-up‚ Lotte Confectionary‚ had sales of more than 760-million dollars last year‚ a threefold jump from 2010. Exports took up 30-percent of the manufacturer's total revenue‚ up 16-percentage points from five years ago. Recording over 1.4 billion dollars of revenue during the first three quarters of 2015‚ Korea's snack food industry has risen as the Korean Wave's next big trend. Lee Soo-eun‚ Arirang News. Reporter : shoonie@arirang.co.kr

저작물 파일 유형

저작물 속성

1 차 저작물

공동저작자

1유형

수집연계 URL

https://www.kf.or.kr

분류(장르)

영상

원문제공

원문URL